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Why is Toyota Such a Popular Brand Among Consumers?

Why is Toyota Such a Popular Brand Among Consumers?

For more than 150 years, Toyota has grown in popularity. HundredX, an American data and analytics company, rates Toyota’s performance highly, boasting a score of 28% higher than other vehicle brands. Toyota is also 12% higher than the industry average. What makes this car brand a motorist's favorite? We looked at all the important criteria to get a clearer picture.


Toyota’s reliability surpasses multiple other car brands. RepairPal is an accredited network providing customers with automotive information. Toyota’s ⅘ rating puts it in the top ten car brands for reliability. Repair costs tend to be more cost-effective compared to other car brands. The rate of maintenance is usually less frequent than other vehicles. Buying a reliable vehicle offers better safety and longevity. Your auto insurance premium might also prove more cost-effective. Insurance companies will consider the brand, model and year when determining an insurance premium. A vehicle with higher safety and reliability scores isn’t as likely to be involved in severe road collisions.  It's more cost-effective to insure a safer vehicle.

Resale Value

Kelley Blue Book, a car valuation and research company, recognizes Toyota as the third-best vehicle for resale value. The model, mileage and overall condition of the vehicle determine resale value. However, the age of the vehicle usually has the most influence on its resale value.


Toyota offers a wide range of vehicles to accommodate various budgets, from the Yaris Cross, Corolla Cross, and C-HR to the Land Cruiser and Sequoia. Regardless of price, Toyota models offer superior interiors and the latest technology. Many factors need to be considered before making a vehicle purchase. Your credit score needs to be looked at. Higher credit scores result in better interest rates, saving you money in the long run. The bigger your down payment, the less you’ll need to pay monthly. Larger monthly payments might stretch the budget in the short term, but you’ll pay off your car loan more quickly. Sales tax isn’t a fixed amount and differs from province to province.  It's more cost-effective to insure a safer vehicle.


Standard safety technology includes airbags, rearview mirrors, seatbelts, and child seat tethers. Collision prevention features include automatic emergency braking. Speed control features include adaptive cruise control. Vision and headlight safety features include adaptive headlights. Additional safety features include Lane Departure Alert, a Pre-Collision Warning System, and automatic high beams. The IIHS (Insurance Institute for Highway Safety) provides scientific research to help diminish motor vehicle deaths and damage. 


In 2021, the Toyota vehicle was the most purchased car in the world! As a result, finding the right parts for your vehicle shouldn’t be an issue. Toyota parts and equipment are widely available across the globe.  


Sustainability has become an important buzzword for the modern age. According to HundredX, a quarter of Toyota customers feel that a sustainable vehicle is an important factor. The Toyota brand has shown its commitment to sustainability by aiming to spend over $35 billion for developing electric vehicles. 

Visit Us Today!

Ontario residents, Lincoln Township Motors offers an extensive range of Toyota vehicles. Test drive a Toyota with us today!